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Super charge your Brand with customisation today

Ellure offers an on-demand tech solution tailored for small and medium beauty brands to thrive in a competitive market. Our innovative platform allows you to create and fulfill customized cosmetic products instantly, eliminating the need for high MOQs and complex product portfolios. With Ellure, you can expand your product range, reduce costs, and stand out with unique, eye-catching offerings—without ever running out of stock.

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Why should your brand be interested in customization?

  • Bespoke Customer Experiences

    Customers are provided with uniquely personalized products, carefully crafted on the spot, featuring impeccable color matches for makeup and tailored scents for perfumes.

  • Create enduring customer retention

    Favorite foundation discontinued? No worries! Recreate it with Ellure, and enjoy your new go-to customized product hassle-free.

  • Sustainability

    Minimize waste by producing only what is absolutely necessary, precisely when it is needed. Enhance customer loyalty by delivering an exclusive, personalized experience.

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What do we offer?

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  • Try our End-to-End solution with low commitment!

    Explore technology possibilities with low commitment to assess market interest.

  • Scale cosmetic customization with confidence.

    Seamlessly integrate personalized products in-store and online for scalable customization.

  • Develop an experience unique to your brand.

    Stand out with personalized service and cutting-edge technology to create a unique customer experience.

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Read about our services

Case study

Customized lipstick in-shop at Ulta Beauty

Together with Ulta Beauty we performed a pilot in exploring custom liquid makeup as an innovative way for guests to interact with makeup. The Ellure cosmetic printer creates liquid lipsticks in customized colors.

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FAQs

Can the printer adjust formulations based on individual customer profiles and preferences?

Yes, the printer is designed to produce hyper personalized product.

How many units can the printer produce in a given timeframe?

The speed depends on the formula viscosity, but to give an example, a lipstick takes 3 mins to produce in total.

How easily can this technology be integrated into our existing production process?

Our strength lies in the fact that we can take the brands existing formula and make it customizable. We normally start with a 3 month development phase, after which we deploy and start producing.

Does the printer comply with all relevant cosmetic and skincare industry regulations and standards?

We have designed the prints based on GMP and ISO .. principles, so it's aligned. If you have specific requirements, we can also adjust our system to that.

What kind of technical support and maintenance services are provided?

How is customer data protected, especially since formulations are customized and may involve sensitive information?

We work with anonymized customer data, and we have ... security standard, so we are sure that customer data is safe.