Ellure’s Waste-Reduction Innovation Featured by BBC News

Ellure’s Waste-Reduction Innovation Featured by BBC News

We are honored to be featured by BBC News for our commitment to reducing cosmetic waste and promoting sustainable beauty. The article highlights Ellure’s mission to tackle the problem of unused makeup products, a challenge faced by consumers and brands alike.

Our co-founder, Selah Li, recognized the waste caused by mass-produced cosmetics that often end up unused or unsold. This realization led to the creation of Ellure, a brand that allows customers to design their own on-demand cosmetics, reducing overproduction and increasing product personalization.

With the help of our unique 3D makeup printer, customers can choose from over 10,000 lipstick shades, ensuring they receive a product that’s perfectly suited to them, cutting down on waste and creating a more sustainable shopping experience.

Read more about how Ellure is changing the beauty industry by reducing waste and providing personalized cosmetics in the full BBC article here
Back to blog