Starting A NEW chapter FOR BEAUTY
Where you are the creator
Use Ellure’s Shade Creator to design your own lipstick. Create the lipstick you need to feel confident and true to yourself.
Freedom of choice
With Ellure’s advanced on demand technology your lipstick is made to your needs in less than one minute.
With customization we can reduce the waste from overproduction and overconsumption in the beauty industry.
What people say
We developed Ellure’s Liquid Lipstick with yours and our planet’s desire in mind. Hear what our test users said about Ellure Liquid Lipstick.
I normally don’t like liquid lipsticks because they made your lips very dry. This is the best liquid lipstick I have ever tried! I think it is very special.
My color is so bold and I LOVE IT! I travel from Söder to Kungsholmen and definitely stood out. It’s a color to wear when you want to feel special!
This is a lipstick that you don’t have to think about reapplying. It lasts long, so I can really trust it. It’s creamy to apply and dries softly on my lips.
My sky blue lipstick is my tool to manifest a festive mood and make a day special from the very start. I can always rely on my lipsticks without being afraid it will fade away.
I tend to avoid to wear lipstick because I don’t like when it smudges and feathers out from my lips. Ellure’s lipstick solves this problem for me. It really lasts all day!
The formula is thin, but pigmented which allows it to swipe on effortlessly and evenly. I love that it even lasts for the hardest HIIT workouts.
I find this lipstick awesome as it takes both me and the environment in mind. I love how personal it is - and found the exact color I have been looking for.
I really like my lipstick! It feels light on my lips, and doesn't smudge. The color lasts really long, which is great! I received lots of compliments about the color.
Ellure brings me confidence. I chose a playful color to encourage myself to go out of my comfort zone. I wear my lipstick to make my day special!
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