Starting A NEW chapter FOR BEAUTY
Where you are the creator
Our values
Custom made
Use Ellure’s Shade Creator to design your own lipstick. Create the lipstick you need to feel confident and true to yourself.

Freedom of choice
With Ellure’s advanced on demand technology your lipstick is made to your needs in less than one minute.
Planet action
With customization we can reduce the waste from overproduction and overconsumption in the beauty industry.
What people say
We developed Ellure’s Liquid Lipstick with yours and our planet’s desire in mind. Hear what our test users said about Ellure Liquid Lipstick.
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