Meet the founders
Ellure was founded by Selah and Marc back in 2018 at KTH, Royal Institute of Technology in Stockholm as a school project. We put our heads together to find a solution to the challenge of creating products that empower people of all shapes and looks, meanwhile paying respect to the needs of our planet.
We have spent countless of hours in the lab to prototype, code and test our ideas. We’ve been out on the streets to talk to you, hear your perspective and ideas. It all resulted in what Ellure is today.
We hope you’ll enjoy your custom made lipstick and wear it with pride. It is just as special as you are.