Ellure’s Participation in Production Angels Program Boosts Sustainable Growth in Sweden
Ellure, a Swedish startup, is revolutionizing the beauty industry by reducing its climate footprint through customized cosmetics production. Featured in Dagens Nyheter, Ellure's CEO, Selah Li, explained how 20-40% of cosmetic products are typically discarded, which led her to create a platform that enables the production of cosmetics on-demand, reducing waste. With the support of the Produktionsänglar program, Ellure is now working towards scaling this technology and promoting sustainable manufacturing in Sweden. Read the full article on Dagens Nyheter.