Your beauty comes from within

From now on, you make the call


be the creator


10K+ shades


Made to order

Ellure exists to make cosmetics inclusive and sustainable.

Right in the center of Stockholm.

Explore your inner creativity

Color is one of the most powerful tools to express feelings. Warm colors, such as orange, yellow or red can make you feel more happy and energetic, whereas cool colors like blue, green and purple can make you feel more calm and also spark up your creativity.

Ellure offers them all! Meaning it is up to you to determine how you want to express yourself. Below you can find some ideas to get started.

Find the perfect match

Do you have a favorite lipstick that you can not buy anymore? Or search the color match with your outfit or nail polish? Lets do it!

Use our online shade creator to find the perfect match for any look you wish to create. You will only need to 1) find the digital color of the object you wish to recreate and 2) fill it in the shade creator.

Contact us if you need help with this, no strings attached!
Here are some ideas to get you started:

  1. Discontinued lipstick

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  1. Matching with nail polish

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  1. Match to your outfit

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Your ideal nude

Searching for your nude lipstick? With 10,000+ shades we will be able to find you a color tone that will match you perfectly.

A nude lipstick will be different to everyone. It’s very individual and depends on you skin tone. So first you have to start with looking at yourself and your skin color.

Do you have lighter skin tone? Then, a good nude lipstick for you will start from your natural lip color. In the Shade Creator, start off from pink or mauve, and then adjust the color to a bit darker color than your own lip. Colors that are ighter colors can make your lip dissapear.

Do you have a skin tone in the medium range? Then a good nude lipstick can be a caramel tone or a deeper pink. In the Shade Creator, start off with exploring the color categories Mauve or Beige, and adjust the color to your needs.

Do you have a darker skin tone? Then good nude colors can be deeper berry nudes, but also a shade lighter that your skin tone/foundation can be good.

Something creative in mind, but need some help?

If you are not sure which exact color you need to order, contact us here and we will send you a questionnaire so that we can identify the color you wish to recreate. It’s free!

So what are you waiting for?

Be part of the beauty revolution to custom cosmetics!

All our products are animal-cruelty-free and vegan and are formulated to be long-lasting.

Questions or feedback? Chat with us on Instagram, Facebook or .liame We are live Mon-Fri 9-17 (GMT+2).