Creation process | Ellure

A lipstick made to be unique

Let's start the revolution of personalized cosmetics

be the creator

10K+ shades

Made to order

Ellure exists to make cosmetics inclusive and sustainable.

Right in the center of Stockholm.

Decide your liquid lipstick virtually

Use our shade creator to find a color that suits you the best. You can try them out on a model that suits your skin color so it's easier for you to determine how the shade will look on you personally.

If you need ideas and inspiration for your shade, check out this page.

Your lipstick is translated into an unique formula, ready to be made by a lipstick printer

After you placed your order, our algorithm will start formulating your lipstick to give it the desired shade. It will determine the exact amount of pigments and other materials to get to your color.

Once this process is done, the formula will be sent to our printer which is especially designed to print lipsticks and will print it within a few minutes.

Lipstick made to be loved

Based on our customer survey, people rate 9/10 for service satisfaction. We believe in quality over quantity and strive to make every order a delight in your day.

In order to keep this promise, we offer a happy customer guarentee to new orders. If our lipsticks do not meet your expectations, we will find you a better match.

So what are you waiting for?

Be part of the beauty revolution to custom cosmetics!

All our products are animal-cruelty-free and vegan and are formulated to be long-lasting.

Questions or feedback? Chat with us on Instagram, Facebook or .liame We are live Mon-Fri 9-17 (GMT+2).